NTEN's Be the Media Project Starts Today

Contribute to Module One: Why Your Nonproft Should Be The Media.

Today, please share how you've made the case for using social media in your nonprofit organization's communications strategy?  How you do help decision-makers or others understand why it is important? 

Leave a comment, write a blog post (tag it with "bethemedia"), drop your thoughts in the wiki or point to a fabulous blog post or article that answers this question. 

 You can learn more about the project at the Be The Media Wiki and on Beth's Blog.

Is the "1% Rule" a Sign of How Disempowered Most People Are?

If 90% of people online are lurkers and only 1% are creators in a regular way, what does this say about how empowered people feel to act in their lives? This isn't to say that acting online is the sole measure of people acting in their lives--or even that people who create online or more likely to act in "the real world."  But it does make me wonder about whether or not this is symptomatic of fundamental passivity. Certainly lurking is part of shifting from Web 1.0 to Web 2.0. People initially saw the Web as a form of TV (the ultimate developer of passivity) and making the switch to a more active mode takes time. I guess what's disturbing to me about this is if online behavior is somehow indicative of general levels of empowerment, then I'm very bothered by the idea that disempowerment is the default mode for 90% of people.

My First Posterous Post

Just testing out posterous, which allows me to email my posts to create a Posterous blog. What's cool is that I can actually CREATE my blog via email without even signing up. I can also read and respond to comments via email. A great way to use your cell phone for blogging. It could also be the blog that gets non-bloggers started since they can interface with it through their email.